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Kilimo Helps Cotton Farmers Improve Water Efficiency Through Data-Driven Solutions
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Kilimo Helps Cotton Farmers Improve Water Efficiency Through Data-Driven Solutions

WWD·Jennifer Bringle·19 days ago
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The demand for H2O has hit critical levels, with environmental, political and economic pressures further intensifying the crisis. According to the National Oceanic and Atmospheric Administration’s National Integrated Drought Information System, a record-setting drought is covering more than 60 percent of the continental United States. The United Nations University Institute for Water, Environment and Health is declaring a “global water bankruptcy.” Simultaneously, tariffs and geopolitical conflicts in Iran and Ukraine continue to disrupt supply chains, forcing many companies to source materials and finished goods from other regions. For agricultural commodities such as cotton —which is primarily grown in China, India, Brazil and the U.S.—a new sourcing strategy can bring unintended consequences, including overuse of valuable water resources. “When we trade agricultural products, we trade water,” said Jairo Trad, CEO and co-founder of climate tech company Kilimo.…

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