One in nine UK adults have admitted to deliberately burning their skin in hopes of getting a tan. About 14 per cent of adults have either used sunbeds or sunbathed to deliberately burn their skin , according to a survey of more than 3,000 Britons for the charity Melanoma Focus. But experts have warned ignoring the serious consequences of UV exposure only increases the risk of developing the deadliest form of skin cancer - melanoma . Almost a third (28 per cent) believe burning will make their tan look better and 41 per cent said they sunburn to achieve a “deeper tan”. Some said they think sunburn looks attractive (8 per cent), while others admitted to copying social media (12 per cent) or doing it to create tan lines (16 per cent). More than a quarter (26 per cent) said they purposely burnt their skin more than three times a year, while 70 per cent said they did it approximately twice a year.…