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Traffic safety improvements frequently die by popular vote. It’s time to stop that

Fast Company·@AndyBoenau·2 months ago
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Every day in America, over 100 people are involved in a life-altering crash that severely injures them or kills them. And that 100-per-day doesn’t even include all the people whose lives are impacted indirectly by severe crashes. Vision Zero is a road safety philosophy that originated in Sweden in the 1990s and has since been adopted by cities across the United States and Europe. Its premise is straightforward: traffic deaths and serious injuries are preventable and can therefore be eliminated. With the right street design, traffic enforcement, and public awareness, everyone can get around safely. The problem is that severe crashes are a catastrophe so routine that it barely registers in the news cycle. Americans have been conditioned to think traffic violence is inevitable. One outcome of that conditioning is that people will campaign *against *transportation projects that improve safety. That’s right—*against safety*.…

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