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Sakanaction’s overseas breakthrough came from a viral dance meme

Latest articles - The Japan Times·Sakanaction’s overseas breakthrough came from a viral dance meme·3 days ago
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Japanese rock band Sakanaction gained belated attention worldwide after its 2012 song “Yoru no Odoriko” was paired with a viral video of an Indonesian preteen’s dance. | VIA PR TIMES Sakanaction has spent more than a decade as one of Japan’s biggest rock acts, yet they were largely ignored overseas — until recently. Thanks to a series of events set off by a preteen busting a move on a boat, the quintet now have a viral global hit. Sakanaction’s splashy arrival into online consciousness also doubles as evidence of the rising status of J-pop in a neighboring country that once routinely banned Japanese content. The story starts in Indonesia in 2025. Rayyan Arkan Dikha made waves after a video of him dancing on the bow of a boat during the traditional race called Pacu Jalur went viral.…

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