Ribbit is a Copenhagen-based motion design studio founded by five longtime friends and animators who, after years freelancing for top-tier studios, decided to join forces. They asked me to create a brand and a tailor-made digital home that would let them show off animation at both the micro and macro level, while standing apart from the crowded creative studio landscape. Their main target audience are producers and marketing departments of companies, who are on the lookout for a top-tier motion agency. The challenge was to build a memorable identity that communicates curiosity and craft, and translate it into a flexible system and website that celebrates motion as the primary medium. From naming sessions and early sketches to the final animation renders, I worked hand-in-hand with the Ribbit team - iterating concepts, swapping ideas, and refining motion until the identity felt like theirs.…