“76% of searches now end without ever leaving Google.” Kevin Indig Are you still measuring your organic reach by vanity metrics ? Do you count things like clicks or traffic ? Then you may be only seeing 1/4 of it. Why? Most people just read the answers on Google! They stay on Google without clicking through! How does that impact SEO? How AI takes over More than a half of Google users stayed onsite even before AI features appeared. Now Google’s AI also takes over many queries by combining and summarizing multiple sources. It’s called AI Overviews when a summary appears on top of results or AI Mode when you just show the summary ad no other results. People who are merely superficially interested are satisfied with the summaries it offers them. Only those who really matter visit websites or buy something. So how does this fundamental shift impact your SEO efforts? Are the doom-sayers who proclaimed “SEO is dead” for the past decades finally right? Let’s take a closer look!…