Hills Advertising, one of Dubai’s largest and most experienced out-of-home (OOH) media companies, has signed a strategic partnership agreement with Mada Media, the entity responsible for organising, developing and managing the sector in the emirate, to develop and manage a portfolio of premium advertising assets across major corridors in Dubai. The partnership renews Hills’ oversight of inventory that has been under its remit for over 20 years, reinforcing its continued role as a key partner in shaping the next phase of OOH infrastructure in the city. At the heart of this agreement is a bold transformation of Hills’ long-established network of 94 premium static outdoor locations into a new era of digitally enabled outdoor locations, including the conversion of 20 flagship bridge assets into state-of-the-art Digital Out-of-Home (DOOH) platforms.…