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Elemis Bet on Formula 1, and It’s Paying Off

WWD·Samantha Conti·about 1 month ago
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LONDON —  British skin care brand Elemis is shifting up a gear at the Miami Grand Prix with an expanded presence at the paddock and another pop-up in Miami Beach as part of its three-year deal with the Aston Martin Aramco F1 Team. Last year, Elemis became the team’s first official skin care partner, and the first beauty brand to have a presence at a Grand Prix paddock. It also tapped a female brand ambassador, the driver Jessica Hawkins, to promote the role of women in the sport and spread the skin care word.  Related Articles This year,  Elemis is moving its Pit Stop spa concept to the Aston Martin Aramco Formula One Team Paddock Club suite, and unveiling a new, open-plan design, increased capacity, and a larger offer of express treatments, including facials, hand and arm massages, and an “eye refresh.” The spa will also include an updated “refresher station,” allowing guests to try Elemis top-sellers on the go, including the brand’s Pro-Collagen SPF50; Future Restore Serum;…

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