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How BJP engineered its 207-seat Bengal sweep: Booths, data, and localised pitches

The Indian Express·Sweety Kumari·27 days ago
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The West Bengal Assembly election marked a decisive shift in the state’s political landscape, with the BJP securing 207 of 294 seats and ending the dominance of Chief Minister Mamata Banerjee and her party, the Trinamool Congress (TMC). Party leaders maintain that the result was not a product of a fleeting wave or simple anti-incumbency, but the outcome of a carefully structured campaign that reconfigured long-standing voting patterns across regions. Internal assessments conducted before the polls suggested that the TMC retained its advantage in constituencies with significant Muslim populations. However, in over 170 other seats, the BJP held a lead of roughly three percentage points, indicating that its ground-level mobilisation and voter targeting were delivering results. A central pillar of the BJP’s strategy was outreach to communities that felt politically marginalised.…

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