Sometimes the cheapest product is actually the coolest in the lineup. But that rarely happens by accident. I saw this firsthand at the Apple Park Visitor Center, waiting to buy a new MacBook Air. I was told by the staff that I would have to wait a bit while they helped a few other customers. I watched as they enthusiastically purchased the MacBook Neo. When it came my turn, I got to chatting with my Mac Expert and they told me that MacBook Neo was selling like hotcakes. Not only were new customers buying their first Mac, but customers with older Macs were, instead of trading up for a brand new Air or Pro, buying MacBook Neo. As I pulled out my iPhone Pro to pay, a funny question popped up in my head. How did Apple craft a cool laptop that costs half as much as the phone in my hand? The problem Cut back to Porsche in 1992, and you’ll see a similar story playing out in a very different industry. Back then, Porsche was not in the fantastic position it is in today. Its model lineup was aging.…