How we identify the bottlenecks that impact your bottom line. Every 100ms of latency can cost ecommerce applications up to 8% in sales conversion . At scale, this can cost millions in revenue. Complexity compounds as applications grow, making these performance issues harder to diagnose and fix. Audits help teams navigate these challenges systematically. This article covers strategies we've developed across hundreds of real-world audits. Link to heading The tipping point: When performance meets scale Recently, one of our enterprise ecommerce customers hit a common inflection point. Their Next.js application launched with great performance metrics, but as they added personalization features to drive engagement, complexity grew. Simple A/B testing evolved into sophisticated user recommendations and dynamic pricing, which hurt their metrics.…