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Rachel Zoe talks rebuilding her brand on her own after her divorce

Business Insider·Joi-Marie McKenzie·26 days ago
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By 2026-05-07T12:02:01.239Z Before "The Real Housewives" made creating TV catchphrases a sport, there was Rachel Zoe. "I die," the phrase she often said emphatically on "The Rachel Zoe Project" when reacting to a fashion look she loved, became millennial shorthand in the early 2000s. But unlike the many Bravolebrities that came after her, she never monetized her catchphrase — at least not explicitly. Sitting in front of her perfectly curated Zoom backdrop in her Los Angeles home, Zoe, 54, is ready to piece together her life and her businesses, or at least, what she can remember. "A lot of my life is a blur." Not so much for us. With her 2008 Bravo reality show , "The Rachel Zoe Project," Zoe became one of the building blocks of the now-mighty Bravo Universe, a constellation of reality shows that chronicle the beauty and drudgery of everyone from housewives to Southern socialites to yacht crews.…

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