Gap Inc. has enlisted former Paramount executive Lourdes Arocho as part of the retailer’s “Fashiontainment” strategy to ink partnerships for its apparel brands in music, TV, film, sports and more. Arocho will join the company May 15 as senior VP and head of licensing, reporting to Pam Kaufman, executive VP and chief entertainment officer — who was Arocho’s former boss at Paramount. Kaufman joined Gap Inc. in February , after most recently serving as Paramount Skydance’s president and CEO of international markets, global consumer products and experiences. Arocho has held licensing and consumer products leadership roles at Nickelodeon, NBCUniversal and, most recently, Paramount Global, where she served as senior VP of global consumer products and franchise management. At Paramount, she led licensing and franchise strategy for entertainment properties including Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Top Gun: Maverick, Yellowstone and PAW Patrol.…