Been running a PMax for an eccommerce store.

It’s been live for around 6 months with lots of data and conversions.

I noticed a drop in traffic around 2 weeks ago, and naturally a drop in sales.

Doesn’t even use daily budget anymore.

Ad strength is excellent, optimisation 100%, roas is sensible, everything seems fine.

Tonight I went to check where the ads are being shown, and it’s like 90% display network!

Big long list of bullshit URLs with no shows on google search or shopping.

Any idea wtf could be going on?

Weirdly actual ROAS has increased. So I don’t even know wtf to do anymore lol

Thanks