When I started building my own brand I thought this was mostly about building a good product for the market. Design, consider materials, find the right supplier...these are obvious stuff. Yeah these are important but not all. Somewhere along the way that changed. It shifts into building a decision system. I am starting clearly see how problems happened and how decisions are made.

The shift in my understanding allowed me to clearly see how those points, which were initially unseen or unclear, gradually influenced the final outcome. Althought I experienced some setbacks and unexpected challenges, even cost money and time, this process clarified these vague feelings for me.