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Why is a $200 Lego set harder to buy than a $400M machine?

Boing Boing·Ellsworth Toohey·about 1 month ago
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#redis#store#ms#asml#chipmanufacturing#lego
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Boing Boing / Google Gemini Rick Lenssen, a data analyst at ASML — the Dutch company that makes the machines that print the chips in every phone and laptop — has designed Lego versions of his employer's $400 million extreme ultraviolet lithography tools. ASML sold 1,355 of his latest model. It sold six of the real thing. The actual EUV machines have more than 100,000 parts and ship in pieces across three 747 cargo planes; there are only a few hundred in the world, and every one comes from ASML. The Lego versions have fewer than 1,000 pieces, include a purple lightning bolt representing the extreme ultraviolet light, and cost about $200. They're available only to employees with a verified ASML email address, one per person, and the policy is now strictly enforced. Sets still end up on eBay anyway, where individual sets fetch $600, and the full collection of ASML Lego machines is listed at $4,500. Lenssen wasn't paid for the design work, but he got the finished products for free.…

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