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Apple Music exec said the thing about lossless audio that we were all thinking - 9to5Mac

9to5Mac·Ryan Christoffel·about 1 month ago
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Apple vice president Oliver Schusser, who leads Apple Music, was recently interviewed by Billboard and had some interesting things to share about Apple Music, lossless audio, and more. Apple Music VP admits most people can’t hear difference in lossless audio Yesterday Billboard published a new interview with Apple Music head Oliver Schusser and Billboard’s Kristin Robinson. Schusser talked about the origins of Spatial Audio and where it differs from lossless audio. If you look at audio, changing audio standards are hard. And if you look back over like 60 years, there’s only really been mono [and then eventually stereo]. [At Apple Music] we wanted to create a new standard with two distinctive criteria. One: we thought it’s important that people — general people, fans — can notice the difference. And number two: we wanted it to work on as many, if not all, devices. Not just Apple devices, but just in general. Apple Music also supports lossless audio , but it’s always taken second billing to Spatial Audio.…

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