Bud Light, Post Malone introduce mini cans with promo
2026-04-17
Bud Light and Post Malone collaborated on Bud Light x Posty Co. Minis, a line of 0.75-ounce cans. The campaign, created with DraftLine N.Y., includes a promo video featuring Post Malone and his friends discovering a tiny bar in the desert, a pop-up at the Stagecoach Music Festival and a takeover of North Carolina's Tryon Daily Bulletin newspaper.
AAF SmartBrief
Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.
SUBSCRIBE