Jonathan Frakes as Commander Riker playing an addictive augmented reality game in Star Trek: The Next Generation episode "The Game." (Image credit: Paramount) Opinion My complaints about the generative AI bubble, and the tech industry in general, can often be reduced to the question ' What are we even doing here?' The concept was mentioned—not quite in those terms—by Google Cloud gaming exec Jack Buser back at the Game Developers Conference in March. His talk broadly promoted generative AI adoption, hopping across everyday game dev problems AI is being used for: tagging assets, debugging, detecting cheaters. I don't have an especially visceral reaction to those uses for AI, but my stomach churned at the mention of "hyperpersonalization." Article continues below AI is great! Here's how we're going to use it against you AI boosters have been kicking the "hyperpersonalization" term around for a few years now.…