News and Events By The YouTube Team Mar 12, 2026 [[read-time]] minute read As the #1 destination for podcast listeners in the U.S., YouTube Podcasts are an ideal way for brands to reach over 1 billion monthly active users who are now viewing over 100 million hours of podcasts every day. To further serve advertisers looking to tap into the podcast momentum on YouTube, today we’re introducing our US Top Podcasts lineup across key verticals - Sports, News, Comedy, True Crime and Society & Culture - enabling brands to tailor their approach to key podcast verticals. Video podcast ads on YouTube are more effective than audio campaigns. According to recent research from Kantar in the US, on average, ads on YouTube video podcasts increased: YouTube is the home of video podcasts, and we're working to make it an even better place for podcasters to create content, grow their audiences and build their businesses. 1.…