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How Microsoft Clarity Consent Mode v2 Actually Wires Into Your CMP (and Why It Matters to the Business)

DEV Community·Mehwish Malik·about 1 month ago
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If you ship marketing analytics for a living, you already know Microsoft Clarity is brilliant for heatmaps and session replay. You also know that running it without consent logic is a problem the privacy team will eventually find. Here is what Consent Mode v2 actually does at the implementation layer. Clarity exposes a clarity("consent") call that flips tracking on. Until that call fires, the script holds back recording. Your consent management platform becomes the trigger. When a visitor accepts, your CMP fires the call. When they reject, nothing fires, and Clarity stays silent for that session. The clean pattern looks like this: window . clarity = window . clarity || function (){( clarity . q = clarity . q || []). push ( arguments )}; // Inside your CMP's "accept" callback clarity ( " consent " ); // On reject, do nothing — Clarity respects the silence Enter fullscreen mode Exit fullscreen mode No custom proxy. No fragile wrapper script. The CMP is the source of truth, and Clarity follows it.…

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