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American Lung Association and the Ad Council Unveil New PSAs Highlighting the Significance of Early Detection for Lung Cancer - Hill Holiday

Hill Holiday·jeronimo·about 1 month ago
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This World Cancer Day, new PSAs ask the question, “If your lungs could talk, what would they say?” to encourage those eligible to get screened for lung cancer ,  /PRNewswire/ — Early detection is essential when it comes to lung cancer, and early diagnosis can save lives. Today, the American Lung Association and the Ad Council are helping to address the nation’s leading cause of cancer deaths. As part of the ongoing  Saved By The Scan  campaign and timed to World Cancer Day, the organization, together with the Ad Council and creative agency Hill Holliday, released new public service advertisements (PSAs), “ If Your Lungs Could Talk ,”  in an effort to reach eligible current and former smokers about the importance of lifesaving lung cancer screening. According to the  American Lung Association’s 2024 “State of Lung Cancer” report , lung cancer is the leading cause of cancer deaths in  the United States , and only 16% of people at high risk have been screened.…

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