Amazon recently announced that it’s bringing major changes to how users can shop within the platform with Alexa for Shopping , which combines its Rufus platform, user preferences and product integration, all with AI running on the backend. Amazon says that the new feature grabs data from across the web, Amazon.com purchase histories, as well as real-time Alexa conversations to create a more “personalized” AI shopping assistant. The update now allows customers to engage with Alexa directly through the main Amazon search bar to ask complex questions or generate tailored shopping guides for major purchases, and the AI will also provide category-specific insights, product comparisons, and even a 12-month price history directly on search and product pages. Amazon says that it’s also designed the system to better automate otherwise time-consuming tasks like deal-finding, cart-building, and managing routine replenishment based on personalized shopping patterns.…