U ntil recently no Hollywood studio had ever released two movies with the same name at the same time. At most studios, such a strategy would be unthinkable. Audiences might accidentally buy tickets to the wrong film, and the PR fallout would be disastrous: snipes from trade-magazine writers; angry calls from investors questioning the studios’ business acumen; angrier calls from agents demanding to know why their clients’ images were being intentionally sabotaged. Netflix, however, is not most studios. On April Fools’ Day, 2022, the company released a Judd Apatow comedy titled The Bubble , which takes place on the set of a Hollywood dinosaur franchise that’s forced to quarantine in the middle of the Covid-19 pandemic. Four weeks later, it released an animated film by Tetsurō Araki, director of the popular Japanese anime shows Death Note and Attack on Titan , about a postapocalyptic world in which the law of gravity ceases to exist. Araki’s film was called Bubble .…