Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She’s worked for agencies, merchants, and as a freelance consultant. Her D2C advisory firm, Growth Capital, helps scale premium, high-growth brands. Experience guides her advice. Brands are too quick to discount slow-moving products, she says. Bundles or buy-one-get-one offers are often better. Higher-priced goods typically appeal to existing customers, not new ones. Influencers drive acquisition. She shared those views and more in our recent conversation. The transcript is edited for clarity and length. Eric Bandholz: Tell us what you do. Cherene Aubert: I’m the founder and CEO of Growth Capital, a marketing agency for consumer brands. I’ve spent a lot of time in ecommerce. I was head of strategy at Common Thread Collective, a D2C-focused agency. Before that, I held senior marketing roles at Ilia Beauty, a skincare company, and Bobbie, an infant formula brand — among others.…