Website modernization is a term that often refers to a technology upgrade. The reality is that it's an operational, organizational, and long-term strategic shift. Before you issue an RFP, the decisions you make will shape not only the proposals you receive, but the success (or failure) of the platform for years to come. Here are some tips to get it right before you send it out to vendors. 1. Define what "modernization" actually means for your web. "Modernization" is an overloaded term. For some agencies, it means upgrading a CMS. For others, it's about accessibility compliance, AI-readiness, or unifying dozens of agency websites under a single platform. If you don't define the goal, vendors will fill in the gaps—and you'll get responses that are all over the map.…