The problem nobody in agritech is talking about enough. I have spent the last two years studying agritech innovations from Oman — watching how technology is applied in desert environments and asking one question repeatedly. Why are adoption rates for crop protection and precision farming technology still below 20 percent in places that matter most — when the solutions clearly work? The answer I keep arriving at is not what most founders expect to hear. Three problems stand between a farmer and profit. Before I explain the adoption problem, you need to understand the full picture of what a farmer is carrying every single season. ** Problem 1 — Labour** Clearing land can be done by a tractor. But planting 1,000 banana suckers requires human hands. Finding reliable farm labour is one of the biggest operational headaches a smallholder farmer carries. This problem is real. But farmers are managing it. They have developed workarounds across generations. It is not the problem that kills the most dreams.…