Contrary to much U.S. sentiment, Molson Hart sees opportunity in China. His direct-to-consumer toy brand, Viahart, sells mostly on Amazon, though growth has slowed in recent years. China, he says, offers promise. In this our third interview (following episodes in 2022 and 2024 ), he shares his plans to sell toys in that market, addressing Chinese cultural nuances, legalities, shopping preferences, and more. Our entire audio, recorded from an X live stream, is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Tell us what you’re up to. Molson Hart: About 15 years ago, I founded Viahart, a direct-to-consumer educational toy brand. In 2017, I co-launched a legal tech firm with my brother to detect intellectual property infringement . We sold that company in 2024. I continue to operate Viahart. Most sales come through Amazon, though we also sell through other ecommerce channels as well as wholesale and brick-and-mortar channels worldwide.…