📖 Read the full version with charts and embedded sources on ComputeLeap → Today Meta did something the company is almost never given credit for being capable of: it shipped a feature whose entire competitive logic depends on the absence of data collection. Incognito Chat with Meta AI launched May 13 on WhatsApp and the Meta AI app. It is built on Meta's Private Processing infrastructure — a TEE-attested inference path where, per Meta's own description, even Meta cannot read the conversation. No training. No logs. No replay. By default, the messages disappear. Read against any plausible Meta strategy memo from the 2018–2022 era, this should not exist. Read against the 2026 competitive map, it is the single most clarifying product move of the quarter — and it makes the wedge against OpenAI and Anthropic on the consumer AI surface visible for the first time.…