Kalshi announced a multi-year partnership with Madison Square Garden on May 8, becoming the first prediction market platform to partner with the Garden. The deal includes naming rights to the sixth-floor concourse, which will be officially renamed the Kalshi Concourse. That concourse is the main hub of the building, where millions of fans move through every year for Knicks games, Rangers playoff runs, and concerts. The partnership extends beyond the building itself. Kalshi will run advertising and branded content across MSG Networks, which holds regional broadcast rights for five New York-area professional teams and reaches the largest media market in the country. Kalshi x MSG | The Partnership The concourse entitlement comes with interactive digital activations on the floor, plus signage running from the Seventh Avenue marquee outside all the way into the venue bowl.…