You're not bad at onboarding. You're just doing it manually, from scratch, every single time. Most agency owners spend hours writing the same emails every time they land a new client. The welcome email. The "we need access to..." email. The "just confirming the kickoff" email. The "here's what to expect" email. Here's the complete 7-email sequence for week 1 — when the trust is highest, the client is most engaged, and the decisions you make set the tone for the entire project. (Already have individual email templates? This stitches them into the full week-1 chronological rhythm — including the gaps most agencies miss between signing and kickoff.) Why week 1 email sequences matter more than you think The first 7 days after a contract is signed are the highest-leverage window in any client relationship: The client is paying attention (they just wrote a check) Every interaction sets an expectation Every delay or vague message creates doubt Every clear, professional touchpoint builds confidence you can deliver…