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Peter Arnell selected as America's first chief brand architect

Dezeen·Ben Dreith·28 days ago
#Ry7aeBku
#milandesignweek#donaldtrump#joegebbia#usa#branding#dezeen
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The US government has selected American design executive Peter Arnell to serve as the chief brand architect within the newly formed National Design Studio and shape the identity of a "different type of government". The position entails leading "strategic and creative development of a unified design and brand system for the US", according to chief design officer Joe Gebbia . Arnell will join the National Design Studio as it revamps the user experience of US government websites. Private-sector government He has worked with companies such as DKNY, Samsung, Unilever, and Chrysler, and has served as an honorary commissioner of the Fire Department of the City of New York (FDNY), an experience he said will help him bring branding principles to government service. "This government, unlike many, wants to move at lightning speed," Arnell told Dezeen.…

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