Tiffany & Co. is once again leaning into its long-standing relationship with film , this time with a starring role in “ The Devil Wears Prada 2 ,” which hit theaters globally today. The film marks a collaboration between the American jewelry brand and 20th Century Studios, placing the Milan flagship in a key scene during the fashion-driven film. Shot on location in October 2025, the scene unfolds inside Tiffany’s Via Montenapoleone store, a space chosen by director David Frankel for its architectural presence and cultural resonance. The flagship, one of the brand’s most grandest European outposts and Tiffany’s largest in Europe, is rare to opens its doors for productions, making the cameo a notable moment. Located in the Neoclassical Palazzo Taverna built in 1835, the boutique space was chosen for the premier design award at the Prix Versailles 2025.…