Chris Nicholson is a senior public relations manager at Akamai, where he leads PR efforts for the company's  Media & Entertainment  industry business. He's been on the technology side of the M&E; industry for more than 15 years, first as a trade journalist and then in several corporate communications, public relations and marketing roles with organizations including the National Association of Broadcasters, SeaChange International and most recently, Brightcove. Thanks to the unique perspectives we have via the Akamai Intelligent Edge Platform, we're able to observe massive amounts of web traffic and data that provide insights across the various industries Akamai serves. In the wake of Super Bowl LV, we're sharing some observations on gambling traffic and social media activity, two categories that are complementary to the game. We'll also look at how online viewing has increased over the past 10 years of live streaming the big game.…