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Apple Targets $200 Billion Eyewear Market With Delayed Smart Glasses

WebProNews·Ava Callegari·1 day ago
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Apple Inc. stands ready to enter the eyewear business. The company plans smart glasses for late 2027. This move echoes its successful push into watches more than a decade ago. But the stakes run higher now. The global eyewear sector generates some $200 billion each year. Mark Gurman laid out the details in his latest Bloomberg newsletter . Apple aims to claim a slice of the mainstream glasses and sunglasses market. It will compete directly against Meta Platforms Inc.’s Ray-Ban smart glasses. It will also pressure traditional brands that sell frames for $200 to $500. Think Ray-Ban, Oakley, and Warby Parker. The first model carries the internal code name N50. Watch Playbook Returns, This Time for Eyes Recall what happened after the Apple Watch debuted in 2015. Swatch saw revenue drop 28 percent. Fossil lost 70 percent. Mechanical watches in the mid-tier suffered. Apple didn’t kill the entire category. It carved out a premium, connected segment that now delivers roughly $17 billion in annual revenue.…

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