Apr 30, 2026 Travel-agency innovator Fora co-founders Jake Peters, Henley Vazquez, and Evan Frank Fora co-founders Jake Peters, Henley Vazquez, and Evan Frank Claudine Williams—Courtesy Fora The idea for a modern, tech-savvy travel agency started during the pandemic, when Fora co-founder Henley Vazquez saw her travel business vanish. She was confident the industry would return and, along with co-founders Evan Frank and Jake Peters, she saw an opportunity to reinvent the $100 billion travel adviser industry that was hampered by outdated technology, gatekeeping, and biased commission structures. “We didn't want to just do something that was a better version of what happened already; we wanted to create a place for new people to enter the industry,” Vazquez says. Anyone can apply to be a Fora adviser, go through online training, and pay a fee to access all of Fora’s tools and accommodation and activities partners that they can book with.…