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New 'Scary Movie' Site Lets You Control Ghostface Like Subservient Chicken

Complex | Music, Sneakers, Pop Culture, News & Shows·Bernadette Giacomazzo·3 days ago
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The marketing campaign for Scary Movie is leaning into internet nostalgia in a big way. Ahead of the film's June 5 release, Wayans Bros. Entertainment launched an interactive website that lets fans issue commands directly to Ghostface, the franchise’s masked slasher parody, and watch him respond in real time via a library of pre-recorded video clips. Known as Subservient Ghostface, the website invites users to type commands into a text box and see what the character does next, according to AdAge . Depending on the request, Ghostface might dance, sing, cry, pass gas, or simply stand around looking confused. The experience is designed to feel spontaneous, even though the responses are pulled from an extensive collection of pre-filmed footage. The campaign is already drawing attention because it revives one of the internet's most influential viral marketing concepts. Long before social media platforms dominated online culture, Burger King launched the now-famous Subservient Chicken campaign in 2004.…

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