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Art Directors Guild Claps Back at Martin Scorsese’s Promotion of AI Tool
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Art Directors Guild Claps Back at Martin Scorsese’s Promotion of AI Tool

The Hollywood Reporter·Katie Kilkenny·7 days ago
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The Art Directors Guild is not happy with Martin Scorsese ’s promotion of an AI tool for storyboarding. The Studio City-based crew union clapped back at the Killers of the Flower Moon director on Tuesday for a recent ad he filmed with startup Black Forest Labs. In the video spot, Scorsese — an advisor to the company — creates a storyboard featuring a medieval street with the use of the company’s FLUX technology and lauds the model’s display of “cinematic intelligence.” The ADG called this an example of the director “turning his back on the human artists who throughout his career have helped him create his most memorable works.” In its remarks, the labor group quoted a recent statement from Scorsese about his partnership with the AI company. “There’s always been this problem of how do you communicate what you see in your head to your cast and crew,” he said. “There are some things you have to see and feel.…

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