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Memory crisis is the ‘black swan’ moment for the mobile phone industry: Motorola India MD T M Narasimhan

The Indian Express·Anuj Bhatia·20 days ago
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Motorola India Managing Director T M Narasimhan said that the impact of rising memory chip prices on smartphone demand in India, the world’s second-largest phone market by volume, will vary by segment, with some price points likely to see steady demand while others could face a sharp slowdown as consumers postpone purchases. “It is likely to be mixed, depending on the price points. At certain price points, consumers may still be willing to absorb the price increase. In those segments, demand may not soften much. However, at other price points, there could be a sharp decline in demand, as consumers may choose to delay their purchases,” Narasimhan told  indianexpress.com  in an interview at the Motorola office in Gurgaon. Narasimhan said the company has already adjusted smartphone prices in the country, as memory prices have surged to unprecedented levels in recent years.…

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