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Amazon to Broadcast College Sports Events for First Time in Landmark Deal With Duke Men’s Basketball

SI·Michael McDaniel·about 1 month ago
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Duke is entering into a landmark enterprise partnership with Amazon that will allow the streaming service exclusive rights to three marquee men’s basketball games next season, according to a report from ESPN’s Jeff Borzello and Pete Thamel. Three Duke games will be broadcast on Amazon, including the program’s Elite Eight rematch with UConn in Las Vegas on Nov. 25 , a regular-season rematch of last season’s “Duel in the District” against Michigan—which will take place at Madison Square Garden on Dec. 21, as well as a tilt against Gonzaga on Feb. 20 in Detroit. The Blue Devils are no strangers to the big stage with their men’s basketball program, but this deal with Amazon is historic. The deal with the Duke athletic department is set to provide extensive NIL opportunities to Duke athletics and will be part of a “broader retail partnership” that is expected to be announced at a later date.…

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