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Solopreneurs use AI to enhance marketing and customer outreach

Business Insider·Erin Greenawald·21 days ago
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2 solo business owners share the AI workflows they use to write better emails and save hours of manual work Solo business owners Jennifer O'Brien and Liane Agbi shared the ways they implement generative AI for time savings. Gabby Jones for BI Two solopreneurs said AI saves them time and improves their marketing results. A jewelry designer uses AI to generate creative variations, improving results. A website designer streamlined follow-ups with AI, resulting in more business from dormant leads. Jennifer O'Brien has more than a decade of marketing experience but said she still finds value in tapping AI when promoting her fine jewelry company. "As a solo entrepreneur, I do not have time to wear so many different hats. AI has helped me replicate the work of a marketing department," said O'Brien, who started Calms Jewelry a year ago. Beyond saving time, AI can unlock creative ideas and workflows that some solopreneurs said they would not have discovered on their own.…

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