Hindware, in its trademark suit, had alleged that competing brands in sanitaryware space had purchased its registered trademark space to appear as a result when consumers searched for ‘Hindware Sanitary’, or ‘Hindware Sanityware’ or ‘Hindware Sanitary Ware India’. THE DELHI High Court has directed Google LLC to pay damages of Rs 30 lakh in a trademark suit by sanitaryware brand Hindware after the court found that the AdWords programme of Google allowed a tool which leads to infringement. Justice Mini Pushkarna, in an order dated May 22, observed: “Google cannot be permitted to shrug off responsibility by making available a tool (keyword planner tool) that leads to infringement, and then turning around to claim that the said tool was not mandatory.” Google AdWords Programme is a paid referencing and keyword advertising service on their search engine.…