Introduction Fluid Glass is a UK-based specialist in structural and architectural glazing, working on high-end residential and commercial projects where precision, detail, and collaboration are essential. They work closely with architects, designers, and developers to translate ambitious ideas into buildable solutions. Across everything they do, there is a strong focus on craft, technical accuracy, and making complex glazing feel effortless in execution. The website needed to reflect this more clearly. Not as a catalogue of products, but as a way of understanding how they work—through their projects, their process, and the level of care behind each installation. The Challenge When we started working together, it became clear that their website didn’t fully reflect that way of working. A lot of glazing websites either lean heavily into technical specs or focus mostly on visuals. In both cases, it’s hard to get a sense of how a company actually works or what it’s like to collaborate with them.…