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Meta's top Threads exec said it's expanding messaging for power users

Business Insider·Sydney Bradley, Dan Whateley·28 days ago
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Why Meta's head of Threads thinks it's great if users move to DMs and 'lurk' in the feed Connor Hayes, Meta's head of Threads. Courtesy of Meta/illustration by Cheng Xin/Getty Images Threads is adding DMs and group chats for web users as it pushes deeper into messaging. The company said its power users tend to log on to the platform from their computers. Messaging has become an increasingly important part of Meta's strategy across all apps. Meta is adding a new way to slide into someone's DMs. The company is opening up messaging for Threads users on the web starting on Tuesday. The feature, which first rolled out on mobile in July, is targeted at power users who tend to log on to the platform from their computers, Connor Hayes, Meta's head of Threads, told Business Insider. It allows you to directly message mutuals — people who follow you back — and participate in group chats of up to 50 people. DMs are on the rise on Threads.…

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