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De Rijke and Co.’s Balancing Act

Worn & Wound·David Von Bader·20 days ago
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#derijkeco#watch#design#really#capri#amalfi
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The watches made by Dutch independent De Rijke & Co. are all charming and considered designs, but it’s difficult to trace any defined throughline between them. While most upstart brands tend to find their lane and iterate on a concept ad nauseam, De Rijke has consistently kept us on our feet while avoiding the creative quicksand that can come with a successful watch.  The brand first made a splash with the Amalfi , a smart, Bauhaus-informed driver’s watch with a clever two-piece case design that could be rotated through 90 degrees to orient the dial at the ideal angle for the wearer to read while their hands gripped a steering wheel or handlebars. The Amalfi had a timeless design and a romantic origin story that involved the brand’s founder, designer and engineer Laurens De Rijke, embarking upon an 11,000 kilometer Vespa tour of the Amalfi Coast.…

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