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LinkedIn expands into creator-led events, eyes big revenue

Business Insider·Alex Bitter, Ashley Stewart·19 days ago
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LinkedIn wants to host thousands of events a year as part of its bet on creators LinkedIn wants to host more creator-led events over the next year. Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty Images LinkedIn is planning to lean into the creator-led events business over the next year. The networking site sees paid events as a multi-billion dollar business, company documents show. LinkedIn has spent the last year expanding its options for creators and video. LinkedIn is betting big on events as part of its focus on the creator economy . The professional networking site is planning to launch events featuring creators in the second half of this year, according to company documents seen by Business Insider. Over time, it wants to host as many as 4,000 events a year featuring creators. A LinkedIn spokesperson confirmed the company has started testing paid events with creators.…

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