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John Ternus faces critical decisions on iPhone pricing and US manufacturing

9to5Mac·Ben Lovejoy·about 1 month ago
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Incoming Apple CEO John Ternus is going to be facing two critical decisions soon after he takes the helm, says a new Financial Times report. First, how to respond to a massive increase in memory prices, with Apple’s RAM costs increasing by more than 400% by next year. Second, how to shape the company’s manufacturing plans across China , India , and the US … Memory costs to rise more than 400% Apple is facing an entirely new world when it comes to buying memory for its devices. The company is used to being such a dominant player in the market that it can essentially dictate terms to suppliers. With memory in massive demand for AI servers, that’s no longer the case. The Financial Times says that memory has until recently represented around 10% of the materials cost of an iPhone and that this will increase to as much as 45% by next year. That will leave Ternus facing an uncomfortable decision: does Apple absorb that huge increase in cost, accepting a corresponding reduction in its margins?…

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