Home / Miscellaneous / Web Analytics / Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic May 14, 2026 - 7:41 am 0 — by Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI Assistant channel in your Default Channel Group reports. Google wrote , "Google Analytics now provides a dedicated way to measure and analyze traffic originating from popular AI assistants." This update introduces the following changes to your traffic source dimensions: Medium: A new "ai-assistant" value is automatically assigned when the referrer matches a recognized AI Assistant Channel Group: These visits are categorized under the "AI Assistant" channel Campaign: Traffic from these sources will be identified with the "(ai-assistant)" campaign name Google added, "This feature helps you monitor how generative AI impacts your business by tracking user clicks,…