" Backsliding ," " pressure ," "political influence over editorial policy" — this is how numerous international reports describe the state of the media in Serbia . Year after year, the international diagnosis of the health of Serbia’s media landscape remains the same: While the space for professional independent media is shrinking, the government's propaganda tools are becoming more developed and sophisticated. "The main goal of the Serbian Progressive Party (SNS) after coming to power in 2012 was to place the entire media landscape under firm control. And they did this very systematically," journalist and media analyst Nedim Sejdinovic told DW. The model, he says, was simple: Media outlets willing to cooperate with the authorities received financial and institutional support, while those that refused faced economic and political isolation.…