Threads A new report says X is resurgent — but it may be missing the bigger picture May 14, 2026 — 8 min read (Shutterstock) Today, in light of some new data and swirling discontent on basically all of these platforms, let’s check in on the health of Bluesky, Threads, and (a sigh that lasts a full hour) X. In March, when Jay Graber stepped down as Bluesky’s CEO, I noted that it had not been growing for some time . But an important aspect of that story, and one I did not include in that column, is that text-based social networks as a category don’t appear to be growing, either. On Thursday the market-research firm Apptopia shared new data on usage of the former Twitter and its clones. And while third-party estimates often vary from the companies’ own internal usage metrics, over time I have found that they are useful in understanding platforms’ basic trajectories. In these cases — at least according to Apptopia — the trajectory basically looks like a down arrow.…